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The company was founded by Behal who comes from experience in manufacturing, export, retailing and marketing of lingerie products. A catalog size of over 900 products (more than the top 10 lingerie brands in India combined) and product ranges across category verticals, including bras, briefs, nightwear, swimwear, shapers and accessories has meant that the brand is a breath of fresh air for young women (and men) online. PrettySecrets aims to be the largest lingerie brand in India. Importantly, the company views itself as a brand company -- not an ecommerce one.